Englewood, COLO., September 22, 2010 – The Western Union Company (NYSE: WU), a leading provider of global money transfer services, recognizes the importance of Diwali for those consumers celebrating in the U.S., as well as those celebrating in India. This year, Western Union is showing appreciation to its loyal consumers by hosting a special sweepstakes for U.S. senders throughout the festive season. Each day for 50 days, Western Union will give away an iPod touch® device in its “2010 Diwali Giveaway” Sweepstakes.

“Gift-giving during the festival of lights is very important for our consumers. For Western Union, it is atime to reward our valued consumers with an exciting offer that can help them further enjoy this festive season,” stated Arti Kumar Caprihan, VP – Product Management U.S. to Europe, South Asia and Middle East – Western Union. “While consumers continually use our services by sending the gift of cash for the Diwali season, this year’s Western Union^® Diwali sweepstakes is a new way for us to return the love.”

Between September 20 and November 8, one winner will be selected for each day to receive an iPod touch device. Full prize details can be found online at www.westernunion.com/India. Consumers can enter the sweepstakes by sending their gift of cash to India from a participating Western Union Agent location, over the phone by calling 1-800-435-2226 or online at www.westernunion.com/india and using the promo code “OFFER.” Winners will additionally receive a $10 Western Union^® Gift Card, issued by MetaBank pursuant to a license from Visa U.S.A. Inc.  Confirmed daily Winners will be announced on the website during the Sweepstakes.

There are a variety of mobile applications that are available to consumers that can help them celebrate and enjoy the season, like fun fireworks or holiday recipe apps. In addition, Western Union, noting that its consumers often turn to their mobile devices first for information, has developed an application that allows consumers to quickly locate the nearby Western Union Agent locations, wherever they may be.

No purchase is necessary to enter or win the WESTERN UNION^® “2010 Diwali Giveaway” Sweepstakes.  Subject to Official Rules available through www.westernunion.com/India

About Western Union
The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Custom House branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. The Western Union, Vigo and Orlandi Valuta branded services are offered through a combined network of approximately 430,000 Agent locations in 200 countries and territories. In 2009, The Western Union Company completed 196 million consumer-to-consumer transactions worldwide, moving $71 billion of principal between consumers, and 415 million business payments. For more information, visit www.westernunion.com.