Simran Sethi – Green Faith

by Simran Sethi

On a recent trip to Turkey, Simran Sethi saw firsthand how a secular nation with religiously devout citizens can be part of the environmental revolution.
“Whatever you do, please don’t tell people to ‘go green’ because it’s the right thing to do…appeal to pocketbooks, explain the science, capitalize on the trend, but do not emphasize a moral imperative. Please.” When I first started teaching environmental communications to students at the University of Kansas, this was my weekly refrain.

Now, I feel differently.

I have spent the past four years in the middle of the country, a place that has transformed my worldview of what it means to care for the environment and live close to the land. My home is in a blue county within a red state, in a college town, surrounded by brand-new housing developments to the west, a coal plant to the north, and generations-old family farms all around the outskirts. Kansas has helped me to better understand that when it comes to the environment, there is no “us” and “them.” We all have a vested interest in clean air and healthy communities, but how we manifest and prioritize these concerns is very different.

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Simran Sethi is an award-winning journalist and associate professor at the University of Kansas School of Journalism and Mass Communications, where she teaches courses on sustainability and environmental communications. She is currently writing a book on contemporary environmentalism to be published by Harper Collins in fall 2010. She is the contributing author of Ethical Markets: Growing the Green Economy, winner of the bronze 2008 Axiom Award for Best Business Ethics book. Simran is the founding host/writer of Sundance Channel’s environmental programming The Green and the creator of the Sundance Web series The Good Fight, highlighting global environmental justice efforts and grassroots activism.

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