Kaplan presents Road to Business School
Kaplan cordially invites NetIP on the Road to Business School.
Overview
2010 was the inaugural year for the Road to Business School. Here are a few highlights from last year’s 7-city series:
- The series had 4,489 total registrants and 2,260 attendees.
- Show rate was strong at 50% (counting walk-ins as shows).
- Candidate mix: of the registrants, 49% were new to the Kaplan database, and 51% were preexisting in the database. Those figures indicate a good mix of candidates for all organizations co-marketing the series.
- Demographics: Attendees were 42% female, 17% international, and 56% non-white, with 9% African American and 9% Hispanic. These figures – and also the fact that 83% were working and 17% were in school – highlight that the events drew the right balance of young professionals and of the demographic groups that are key recruiting targets.
- Schools: 67 U.S. and international business schools participated in last year’s series including Chicago Booth, Cornell (Johnson), Duke (Fuqua), Harvard, INSEAD (Paris), MIT (Sloan), NYU (Stern) and Yale to name a few. To view the full list, click here.
In 2011 the event has expanded to 11 cities from August 4th – 23th
| Event/Location | Date | Time (Local) |
| How to Impress a Business School | Sunday, Jul 31 | 5:00PM-6:30PM ET- Attend from Anywhere |
| London | Thursday, Aug 4 | 6:00PM-9:30PM |
| Atlanta | Saturday, Aug 6 | 1:00PM-4:30PM |
| Dallas | Sunday, Aug 7 | 1:00PM-4:30PM |
| Chicago | Tuesday, Aug 9 | 6:00PM-9:30PM |
| Seattle | Thursday, Aug 11 | 6:00PM-9:30PM |
| San Francisco | Saturday, Aug 13 | 1:00PM-4:30PM |
| Los Angeles | Sunday, Aug 14 | 1:00PM-4:30PM |
| Boston | Tuesday, Aug 16 | 6:00PM-9:30PM |
| DC | Thursday, Aug 18 | 6:00PM-9:30PM |
| NYC | Saturday, Aug 20 | 1:00PM-4:30PM |
| Admissions Panel with Top B-Schools | Thursday, Aug 21 | 1:00PM-2:00PM ET- Attend from Anywhere |
| Philadephia | Tuesday, Aug 23 | 6:00PM-9:30PM |
Kaplan will host live web-based events that can be accessed globally. The list of participating schools has already surpassed that of 2010 school list and again features the top b-schools around the world.
Marketing for the 2011 series will reach 5,000 prospective business school students throughout the world and through a variety of channels, including Kaplan’s database marketing, young professional organizations in all participating cities, social media channels (through Kaplan and partners), college campus organizations, online ads, and public advertising in some areas.
Click here to learn more.
