The Friday Dichotomy
By Shyam Pillai. Re published with permission from Voice of Asia.Bollywood is India’s Reserve Bank of dreams—dreams woven on celluloid. For almost a century, Indians have lapped up every offering with utter voracity and keep asking for more. Apparently we have an appetite for all kinds of movies. If movies had calories, India would be the obesity capital of the world.
With the burden of keeping almost a billion people entertained for three hours, one might think filmmakers would have a huge sense of responsibility to deliver films that are entertaining, educational and thought provoking? Not really! Most film producers are good businessmen and like good businesses they know their audience; they know what the majority customer wants. An escape! From the dire poverty that plagues their lives. They want a three hour escape where they can see countries they will never visit, fancy cars they will never drive, scenarios where the rich man marries the poor girl or vice versa; they want to see all those things for which they don’t hold an inkling of hope in their own lives. Consequently, majority of films made are hackneyed “formula” films also aptly labeled masala films.
A fresh story is a novelty, twice is palatable, but ‘done to death’ seems to be the Bollywood way. When Hum Aap Ke Hai Kaun came out in the early nineties, it was a much needed respite for the audience. We had been subjected to a decade of “action” movies with saggy yesteryear heroes romancing girls half their age, bashing up hundreds of goons while dancing on Tablas amidst Holi bombs. But who would have thought the grand Indian wedding story made famous by Hum Aap Ke Hai Kaun is still being used till this date? The script reads something like this—boy meets girl at a wedding, boy romances girl at another wedding, a dozen songs (in and around the wedding), a stumbling block (usually involving a wedding), a climax (usually at an airport/train station/bus stop/taxi stand) or the classic climactic “stop this wedding!!” technique…either way, in the end, boy marries girl! That’s the decoded formula for you!
Cinematic history was created with movies like Dilwale Dulhaniya Le Jayange (DDLJ), Kuch Kuch Hota Hai, and other ‘chiffon wonders’ of the 90s. Since a few of these turned out to be massive box office hits, the late nineties and early 2000s were mostly dominated by classic romance/drama themes. The producers did not take any chances; they stuck with the winning formula. In my humble opinion the only explanation for the survival of banal cinema over the years is a ‘mass hypnosis’ effect created by the Gucci-Prada-Switzerland dipped recycled storylines that numb us out of our senses and consistent exposure to them trains our minds to accept them as normal.
In the next five years we enjoyed the witty yet slapstick Hera Pheri; we devoured Dil Chahta Hai, Lagaan, Rang de Basanti, Omkara and Chak de India. Even romantic comedies like Hum Tum and Jab We Met were loved because they broke the mould while staying within the realm of family entertainment and struck a chord with the vast majority. These movies cleverly addressed serious issues such as homosexuality, corruption, abuse, immigrant problems, and patriotism without being boring art films with minimal audience appeal, leading us to believe or hope that film makers were finally breaking out of the hackneyed masala formula and venturing into more thought provoking, educational and entertaining films.
But I wonder if they have gone too far? This Friday I watched Dev D with some of my friends. Ironically enough it’s the same beat up story of Devdas redone in a modern style. A mish mash of Pulp Fiction and Montage, the film certainly pushed the upper limits of what the desi audience considers screen worthy. I could sense discomfort and feel us (a group of modern, educated professionals) cringe at several scenes, dialogues and the sheer guts of the movie. We speak of pushing the envelope, this movie managed to tear it to shreds. I can only imagine the effect it will have on the more conservative movie-goer.
Progressively, Bollywood films have gotten bolder in their use of foul language; the excessive display of physical intimacy; the excessive display of skin (male and female), bold themes and raw gore. Which makes me wonder if some filmmakers are overestimating what Indian audiences can handle? Are these films intended to pull India out of the conservative era and into a modern or western era? Or are they merely a strategy to ‘shock and awe’ to create revenue. Whatever the reason is, I get the sense it’s not going to sit well with most of the viewers, especially those in India.
If that’s true it means we are hypocritical when it comes to judging movies. When we watch a foreign language film (read French!), we take for granted it will be bold, and brazen and thoroughly unsuitable for family viewing. But we can never feel the same about a good old Indian homemade movie. If life imitates art and vice versa, movies like Dev D are portraying life as it already exists in India. But yet we don’t appreciate it when we see it on the big screen. I wonder if we sugar coat and rose tint our movies as a means of protecting and saving our traditional pristine cultural heritage which seems to be disappearing at an alarming rate as India’s middle class acquires wealth and movies have become a means of holding on to those lost values.
No value judgments can be assigned to movie styles or story lines. With a billion people to entertain film makers focus either on money making films or on topics or styles they are passionate about. The different styles are a sign of Bollywood growing up. Progressive film makers are willing to take a risk, a risk that the audience or some of the audience will appreciate the new style and hopefully other film makers will recognize the creativity too. Until the entire nation can enjoy a movie like Cinema Paradiso (or its Bollywood equivalent if made), this dichotomy is absolutely necessary for Bollywood to thrive.
The views expressed in this article are solely that of the author and not NetIP Houston or NetIP North America. Shyam Pillai is a long standing NetIP Houston member and actively contributes to the NetIP Talks column. For upcoming events please go to http://www.netiphouston.org.












